Those boxes of monochrome pixels, known as Product Data Matrix codes, are showing up increasingly nowadays. Data Matrix coding (also referred to as 2D Matrix codes) is a new generation of automated identification technology that encodes textual content or raw data into monochrome modules or "cells" inside a square (or on occasion, oblong) pattern. Its acceptance is gaining principally because of the capability to store a lot of information into its small dimensions. As a matter of fact, the technology allows for the storage of up to 2,335 alphanumeric characters in a single code...far beyond the limitations of conventional bar codes.

Applications for Data Matrix codes are fairly vast in merchandise marking in addition to marketing. Merchandise marking programs are currently being used in industries with small items, such as electronic products, along with businesses which experience a large amount of counterfeiting, such as aerospace parts and equipment. However, the ability to encode additional information for quality controls and tracking could be beneficial to almost any merchandise such as food and drink, industrial parts, consumer goods and medical/pharmaceuticals. With all the right product label producer, such as Drake Labels, you can swap out existing bar codes and increase product traceability using a number of label sizes and materials such as paper, polyester, Lexan, foil and aluminum.

Marketing applications, which are probably the most well known today, are used to link printed materials (merchandise promotions, box and store labels, and print advertisements) to specialized web content built to present additional info or calls to action. All the consumer needs is a smartphone which has a QR code reader and the expanded interaction with the company can begin. It may be as easy as a Data Matrix code within a periodical advertisement, or additional merchandise info or special offer made available via a code on a point of purchase shelf. The results are monitored more accurately when compared with printed urls, namely because the potential for human entry error is avoided.

Drake Labels is a top, experienced custom label and merchandise identification tag producer that has been in business since 1966. The company focuses on small and middle number orders and provides Data Matrix marking for a number of product and marketing applications and businesses such as consumer electronics and aerospace parts and equipment. To find out more about the advantages and benefits of integrating Data Matrix codes into your merchandise marking and marketing, e mail them directly at quotes@drake.com, or go to the company's webpage.

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