Almost all SEO experts will say that website back linking gives website reputation and will infer benefit to your site. This is quite true nevertheless it also misses out on a significant and increasing trend in Google. Google realizes words in sophisticated methods so that 'installer' is understood as 'fitter' but it goes much deeper any simple thesaurus method. Your company's phone number is connected with your service. True, try a pay per click keyword search for your company's main contact number. Look at the relevant keywords being connected by Google itself when you merely search for your company telephone number. A thesaurus can not do this, it is a deeper word association and branding used by Google itself for your internet site.

Just how can Google connect your main company telephone number with your services?

Very few web sites link on their telephone phone number so let's immediately escape from the idea that linking is the start and end of all SEO optimisation. SEO optimisation makes use of word association and also just how the words are typically used together with words such as your phone number. This is why you must be incredibly concerned with what is said in your name and why you should control the content copy of your promotional articles.

Outsourcing is not a bad thing in itself. The internet is built upon the idea of equality and equality to market and to publicise oneself. We all benefit from the development of emerging economies. The key issue is to handle what is spoken in your own name and where it is spoken. To do this you must build relationships of monitored trust under tight contractual terms.

Your race to market could be your own downfall?

Do not allow short term market domination goals to undermine your principles and what you stand for. If you permit others to use your name then you will be placing a valuable trust in their services since you risk your reputation or brand name with them. You risk loosing everything if you loose advantageous Google brand word associations connected with your proven brand name.

Think of it this way; your company and its phone number are already on the web even if you don't have a website. The association of brand and purpose already exists with your organisation's name and your product names. Now you use them on your new website so Google comes along and gives your website marks for relevance with ranking prominence and reputation. If you loose control of your words, together with your branding online, then you definitely will have already weakened any company website either now or in the future.

Milton Keynes web developers should concentrate on their on-page SEO website content so that Google can verify other off-page content as being relevant. Links and word associations will then pass back relevance onto your MK website being developed and also back linked.

Next time an outsourcing sales person pushes SEO solutions to you, while only understanding keyword linking, you simply follow your gut instinct and hang up - it really is the best option.

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