Growing up in New York, I never thought about marketing in sports. Everybody there was either a Yankees follower or a Mets supporter. You always loved one and loathed the other, and so did your entire family. It was more of a tribal loyalty than a decision. The fact that, beyond the sports events, there was another competition going on not ever happened to me. I not ever thought about the truth that the teams weren't only fighting for victory, but also fighting for enthusiasts. Until I fell into a sports marketer position, I was pretty much oblivious to how much capital changes hands behind the scenes. Pro athletic marketing is a multi billion dollar niche, and it is growing each year. Most athletic teams, in fact, earn more money off of selling sports clothing than off of tickets!

Finding myself in an athletic merchandising firm was a pretty odd development for me. In many ways, I do not fit in there at all. Although I majored in niche marketing and advertising, I have never been a big athletic enthusiast. This placed me at odds with a company filled with athletic fanatics. Nevertheless, I have done my job pretty well. At the start, I was not up to date on the various teams. This made my athletic marketing job tough, since I did not know the niche! People expect you to be able to talk athletic with them if you're going to promote their teams. Even if you're an effectual marketer. If you can't talk shop and socialize with fluidity, it's difficult to keep your position.

Essentially, I approached athletic marketing like I approached school. I sat down and crammed for weeks at a time. Soon, I knew more about athletic statistics than many of the most die-hard fans in the company. After them, it was simple. Good sports teams sell them-selves, so it is just a matter of playing on existing brand devotion. As for the lower ranking athletic teams, you could always play off of the underdog factor. There are a number of individuals who just love to root for a team that loses season after season. Merchandising sports to these varieties of fans is a smaller trade, But what they don't have in numbers than make up for in brand allegiance. They are the most committed fans in the trade. The only time when sports merchandising is a tough sell is when a great team starts to slide. Suddenly, no-one wants anything to do with them. The rest of the time, though, the job is pretty much a breeze.

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